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Academy grad turns hobby into social media success

Blanca B. has always been fascinated with social media. A 2017 Christel House Academy graduate, she’s turning her skin care and makeup expertise into an Instagram destination for nearly one thousand loyal followers. Blanca is a social media influencer. “I offer tutorials and product reviews,” she says. “I fell in love with it.” That passion turned her hobby into a business. Companies now court Blanca to share her opinion about their products. Engagement with fans is key to her success. “I’m very honest in my reviews. I don’t sugar-coat it.” A full-time student at Indiana University, Blanca is majoring in Public Relations. She balances college with her online work and a campus job. This summer, Blanca will expand her experience – she was selected for a marketing internship at Grand Pacific Resorts through the Christel House College & Careers program. “This is such an exciting opportunity,” she says. “I’m so grateful for Christel House.”

See Blanca's Instagram account - TheRetailStory here.


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